Keiichiro Toyama, Game Creator

YellowYellow, Artist

In this new episode of toco toco, we will spend a day with YellowYellow, a design and contemporary artist based in Tokyo. As his name suggests, YellowYellow’s work is solely oriented toward the use of the yellow colour, and he regularly hold exhibitions showcasing his yellow possessions. Throughout the episode, YellowYellow will explain the philosophy behind his work and what made him take the “yellow” path. First, we will visit REANT, an antique door shop located in the Kami-Soshigaya area, where Mr.Udagawa, the owner, sells antique doors imported from the United Kingdom for the most part. We will then head to Shibuya to discover the Boucherie AmiaBras, a restaurant specialized in smoked meat and delicatessen where YellowYellow created the store logo and posters. Our last stop will be at Li-Po, a bar honoring the Yellow colour, which also held YellowYellow’s latest exhibition.