Scenting Money

The Look

27th September 1992 48 mins Season 1 Episode 2

How marketing techniques - diffusion, franchising and licensing - can mean success or failure for a designer. And a look at Giorgio Armani's lessons in labelling.

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Season 1 · Episode 3

Power of the Press

There is a complex of interests among designers, buyers, retailers and the fashion media, all of whom share a common goal - continuing turnover in a multi-billion dollar industry. Tonight's film analyses the power of the fashion press, and its love/hate relationship with the PR machines of top designers.

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