Why I Fired Them

The Final

Lord Sugar summons the finalists to the heart of London’s financial district to set them their final challenge in their attempt to win his £250,000 investment. For their last chance to convince Lord Sugar they are worthy of his cash, each finalist must launch their business. Invited back to aid the two finalists are some of this year’s fired candidates. In an intensive three-day challenge, the finalists must create a new brand for their company, produce a digital screen for the London Underground and direct and edit a television advert before pitching to Lord Sugar and a room full of industry experts at London’s City Hall. Back in the boardroom, after 12 tough weeks, Lord Sugar declares who wins.