Ice Cream Games

20th October 2014 Season 1 Episode 1

Want to know what causes brain freeze and how you can beat it? Or how ice cream truck jingles are flavor sirens for your brain? Richard Blais gives you the inside scoop on why we all scream for ice cream.

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Season 1 · Episode 2

Pizza Games

Richard Blais tests just how powerful language is in getting you to crave and pay more for a perfect, cheesy pie. And you'll never believe the surprising role of smell when it comes to tasting your favorite pizza toppings.

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