Sweet Revolutionary: Mastering the Art of Marketing Wagashi

4th February 2022 28 mins Season 1 Episode 18

The delectable Japanese confectionary tradition of wagashi dates back to ancient times, featuring shapes and flavors that change with the seasons. Sanno Hiroyuki, 39 years old, is a freelance artisan who is revolutionizing the world of wagashi. His social media posts often go viral, reaching young people all across the globe. He doesn’t have his own shop, but he gets orders from overseas as well. What’s the appeal of his creative approach to wagashi? We’ll follow Sanno as he forges delicious new paths in this age-old craft.

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Season 1 · Episode 19

Best Eats and Hidden Gems

There are as many dietary lifestyles as there are cultures in the world. Is it possible to follow religious or moral dietary restrictions in Japan? Harry Sugiyama will answer that question by exploring Japan’s growth of vegan, vegetarian, and halal-friendly restaurants and shops. Can vegetarians comfortably visit Japan? Where in Tokyo is Islamic Street? Is there such a thing as vegan desert? Find out the answers to these questions and more while exploring the cutting edge of Japanese food diversity. Not to mention some dos and don’ts to help navigate the formalized Japanese gourmet scene.

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