Season 3

01 Ted Turner and the News War Episode 119th January 1984 Ted Turner and Satellite News Network executive Lloyd Werner vie for advertisers, subscribers, and cable-system carriers as they jockey for position in the cable news business. 02 Life After Death Episode 226th January 1984 Telophase Corporation plans to start America's first chain of low-cost crematoria and to market cremation as an alternative to burials. 03 Room at the Top Episode 39th February 1984 Will the new $125-million Westin Hotel in Boston be able to compete in a market already filled to capacity with luxury hotels? 04 On Key Episode 423rd February 1984 Ned Steinberger, owner of a small business that produces an innovative and extremely popular electric bass guitar, must cope with impatient customers and new competition. 05 Perfectly Frank Episode 51st March 1984 Frank Perdue, the man who turned chicken into a brand-name item in the Northeast, plans to market a new product: chicken franks. WARNING: May contain scenes of animal trauma. 06 Reel Estate Episode 615th March 1984 Texas real estate developer Trammel Crow attempts to lure Hollywood filmmakers to Dallas by building a state-of-the-art production complex. 07 Workout Episode 75th April 1984 The Gloria Stevens chain of health clubs struggles to find a formula for survival in a volatile business climate. 08 Cash on the Vine Episode 826th April 1984 The prize-winning Matanzas Creek Winery in California attempts to escalate production without disrupting the delicate balance of supply, demand, and high quality. 09 The Million Dollar Scan Episode 917th May 1984 Israeli firm Elscint tries to develop, produce, and deliver a superior medical diagnostic scanner to compete with larger corporations. 10 Hot Chocolate Episode 107th June 1984 Winners -- and losers -- stake their fortunes on cocoa in the futures market. 11 Crosswind Take-Off Episode 1128th June 1984 Lear Fan Ltd. and Beech Aircraft vie for a larger share of the market by developing a light, efficient corporate plane while battling technical problems, skeptical investors, and bureaucracy. 12 Hard Sell, Soft Sell Episode 1212th July 1984 Salespeople demonstrate their personal tricks of the ancient trade, to illustrate the psychology of selling.