One Man Brand

22nd February 2026 42 mins Season 10 Episode 2

Jon Taffer travels to Marietta, Georgia, to confront a dire situation. He must rescue a failing bar from an owner who stubbornly clings to the misguided belief that his own personal brand alone possesses the power to reverse its fortune.

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Season 10 · Episode 3

When Dreams Hit the Sidewalk

In Orlando, Florida, Jon Taffer is on a mission to save a struggling bar. Despite the owner's genuine passion and dedication, the establishment is failing due to a fundamentally flawed and misguided concept that was doomed from its very inception

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